Venue + FAQ



Hyatt Regency San Francisco

5 Embarcadero Ctr, San Francisco, CA 94111

Explore the vibrant Embarcadero district from our famous San Francisco, California waterfront hotel. As a major transportation hub for BART, cable cars and ferries, Hyatt Regency San Francisco offers much more than upscale charm. Along with our exciting San Francisco Financial District location near downtown, you’ll be rewarded with inspiring waterfront bay views and easy access to local attractions.

Hotel: To book a room at the Hyatt Regency, click here.



What is PR News?

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. Subscribe here.

What is the Big 4 Conference all about?

The Big 4 Conference brings together expert communicators from brands, agencies and nonprofit/government organizations alike, who will share in-depth case studies from their “Big 4″ social media strategies (on Facebook Twitter, Snapchat and Instagram). You will learn the tactics needed to actively engage audiences and make your brand stand out among your competitors on social media.

Why should I attend the Google Boot Camp?

The Google Boot Camp is the premier event for PR, marketing and communications professionals who are looking to take their digital efforts to the next level. Our goal is to help make you the go-to social media expert at your organization.

How can I become a sponsor?

A variety of event sponsorship opportunities are available for this industry-known event as well as for the Google Boot Camp. Please contact Senior Vice President and Group Publisher, Diane Schwartz or 212-621-4964.

How can I become or suggest a speaker/panelist?

To be considered, please email Editorial Conference Director, Steve Goldstein at .


How do I register?

You can register online on our secure site. If you come across any questions or concerns, please call Jessica Placencia at 301-354-1641.

What is included in the registration price?

Registration includes continental breakfast, access to all sessions, lunch, break beverages/snacks, a workbook, access to speaker presentations and 8 credits towards your PR News Certificate in Social Media.

What kinds of payment do you accept?

We only accept credit card (AMEX, Visa, MC) and check (must be received 10 days prior to the event) via our online registration. Register here.

Is there an additional discount for groups of 5 or more?

There is a discount for groups of 5 or more from the same company, please contact Jessica Placencia at ; 301-354-1641 for details.

What if I have a discount code?

Only one discount code per attendee can be honored, and only the first discount code used can be honored. Please note that discount codes are only good on NEW REGISTRATIONS. Discount codes cannot be applied to a registration that has already been processed and price adjustments are not available.

I’m part of the media, how can I get a complimentary pass?

If you’re interested in becoming one of our media partners and/or attending to cover the events, please submit your request to . There are very few spots available and due to the high volume of requests, only those chosen to attend will be notified.

I am registered, but cannot attend. Can I cancel or transfer my registration?

You may substitute another individual in your place at no extra charge, but we do not refund registrations. That is clearly stated on the payment page of the registration process and confirmation message. If transferring, please forward the information to .

I have a question about the Big 4 Conference that I did not find here. What should I do?

Email questions to . You may also call 301-354-1641 for additional assistance.