Digital PR and Social Media Strategist
Sally Falkow, APR, has more than 30 years of experience in traditional PR. She has taught PR strategy and content development at the University level(Oxford-Brookes, UK and USC Annenberg). Sally was one of the first PR practitioners to embrace the importance of search in PR content and she’s been helping PR practitioners to master SEO tactics for PR and news content since 2006. The 2nd edition of her book SMART News: how to write and distribute news content in the digital age includes all the recent Google algorithm changes, including how Panda 4.0 affects news content. Her blog www.proactivereport.com is a resource for the PR and marketing pros and entrepreneurs who follow her on Twitter.
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