Director of Corporate Communications
Nicol Addison is responsible for Analyst Relations for the Lithium Technologies, the enterprise software company that includes the Klout brand. She led the company in winning two 2015 Forrester Groundswell Awards and be named a Visionary in Gartner’s 2015 Magic Quadrant.
Prior to joining Lithium, Nicol lead the Consumer Communications team for Microsoft’s Skype brand. The team was responsible for the video calling service being included such outlets as O Magazine, The View, Parade, along with global coverage in the Guardian, BBC, Glamour Brazil and OK Magazine in Germany.
Nicol also spent more than six years on Yahoo’s public relations team, including managing media relations for the then #1 Sports and Finance destinations on the Internet. She built the reputation of both properties through business and consumer media outreach, and leveraged the work of more than 30 personalities to drive traffic and brand awareness for the site and contributors.
Before joining Yahoo, she worked in Entertainment Marketing at Rogers & Cowan, where she worked with clients such as Lenovo, IBM, National Hockey League, LeapFrog, BMW, Luxottica Eyewear and Bombay Sapphire. She dedicated her time facilitating events, celebrity seeding, media relations and orchestrating entertainment placements.
Nicol also worked for the NBA’s Washington Wizards as Assistant Director of Media Relations. Prior to joining the team’s media relations department she was Assistant Director of Community Relations for the Wizards and the NHL’s Washington Capitals.