Head of Social Strategy
WCG, a W20 Company
Michael Brito is a social strategist, author, adjunct professor, and avid 49ers and Lakers fan with over 15 years experience helping organizations solve marketing challenges. In all his experience working, teaching and writing about digital marketing and social business, he’s learned that consumers are real people with real passions, not just target markets or segments. In order to turn followers into actual friends, Michael believes brands need to listen more than they talk, and social media provides an easy and powerful way to connect with them, personally.
As head of social strategy at WCG, a W2O Company, Michael is responsible for helping clients think through their content (what they want to say or narrative), social (where they want to say it) and paid media strategy (which content they want to amplify and in which channel – Facebook, Twitter, LinkedIn). Previously, he was senior vice president of social strategy at Edelman Digital where he consulted for Fortune 500 companies implementing integrated content and digital marketing strategies, globally.
Michael has worked for Silicon Valley companies like Hewlett Packard, Yahoo, and Intel building online communities before social media was even a thing.
He is also an adjunct professor at San Jose State University and UC Berkeley teaching social business and social media strategy to PR/Marketing/Journalism students. His second book, Your Brand: The Next Media Company, was released in October 2013. Michael served 8 years in the United States Marine Corps.