Vice President, Digital + Measurement
Kriselle is a vice president of digital for Zeno Group, a Daniel J. Edelman company. As the regional director of digital for Zeno’s California offices, Kriselle leads digital and measurement strategies for clients, specializing in social media engagement programs for B2B, consumer and technology. With over 15 years of experience in marketing and business administration, as well as a background in web design and development, she has a deep knowledge of both strategic and technological aspects of digital engagement. Recognition for her award-winning work includes Silver awards for the Bulldog Reporter Digital PR Awards for Best Word of Mouth campaign and Best Social Network Messaging Strategy.
At Zeno, she has worked on a wide variety of communications programs, including digital marketing initiatives for influencer engagement, content development and management of online communities.
Before Zeno, Kriselle founded the creative marketing agency Bullfrog Media. Through this venture, Kriselle consulted for the San Mateo County Elections Office as a digital strategist for the historic 2008 Presidential Election through the 2012 general election, helping position the chief elections official as a national leader in technology innovation within government practices.
An experienced speaker at various events such as SXSW, PRNews Digital PR Summit, Connect SMC, and Women Who Tech, Kriselle has also been recognized as a top Twitter user to follow in the areas of marketing, social media and graphic design. She has also contributed articles on social media programs, digital strategies and measurement practices to publications such as the PRNews Digital PR & Social Media Guidebook. Active in her community, Kriselle served on the Board of Directors for the local education foundation, and founded the annual “Peninsula Oktoberfest,” a charitable event featuring Spaten alongside local craft breweries, that drew 10,000+ attendees in its first year. She also currently serving as the global web director on the Board of Directors for the Social Media Club, and vice president for its San Francisco chapter.
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