Vice President, Technology Business Development
Derek Lyons is responsible for business development initiatives for the agency’s East Coast B2B technology practice, along with driving adoption and integration of marketing technology services across clients and prospects.
Prior to this role, Derek served as a vice president of account services with a focus on B2B technology clients spanning a wide array of industries including electronic commerce, security, network management, storage, infrastructure and healthcare. He has strong experience in leading and coordinating international engagements, along with managing the programs for a number of larger public companies.
Prior to SHIFT, Derek was at Sterling Hager, Inc., starting in May 2000 as an account executive and rising through the ranks to the level of account manager. There he led a variety of accounts in the electronic commerce, security and storage markets.
Prior to Sterling Hager, Derek managed client relations and project management for a number of Boston-based video production companies, working with clients like Discovery Channel, ABC News, VH1 and NBA Entertainment.
Derek holds a Bachelor of Science degree in communications, concentrating in advertising and public relations from Ithaca College, Ithaca, New York, and a Master in Business Administration degree, concentrating on marketing from Bentley College, Waltham, Massachusetts.
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